While the Premium Duo plan currently represents only about 2 percent of Spotify’s U.S. Most recently, in July 2020, Spotify introduced its Premium Duo plan, which is designed for two-person households and offers two premium accounts for one discounted price. Over the past few years, Spotify (NYSE: SPOT) has rolled out new options for its listeners. As a result of this panel change, however, we recommend using only the latest posts in assessing metrics, and do not support referring to historical blog posts to infer period-over-period comparisons. Our data continues to be broadly representative of U.S. NOTE: Bloomberg Second Measure launched a new and exclusive transaction dataset in July 2022.
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